FICO Franchise Opportunity · Powered by EBG Group

India's All-Day Conscious Dining Franchise Opportunity

Families across India are moving away from heavy, oily restaurant food - towards clean, millet-first dining they can trust every single day. Millet Plaza is where that shift is happening. The franchise window is open now.

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Entry Investment
₹1 Cr
2,000 sq ft format
Revenue Share
10%
Monthly payout
Minimum Guaranteed
2%
Monthly participation
Days to Launch
90
Agreement to opening
Revenue Dayparts
4×
Breakfast to dinner
The Problem We Solve

India's
Dining Market Is
Stuck Between Guilt & Monotony

Families are caught between three broken options - and none of them serve the everyday Indian family well. That gap is the opportunity Millet Plaza was built to capture.

"Families want familiar Indian food - but cleaner, lighter and more trustworthy. The demand is moving from heavy dining to conscious everyday dining."

Familiar food, loved flavours
Better, millet-first ingredients
Trusted hygiene & cleanliness
Designed for every Indian family

Healthy Food Feels Boring

Limited choices, bland taste and zero excitement. Families visit once and never return. Health and enjoyment feel mutually exclusive in today's market.

Restaurant Food Feels Heavy

High in oil, refined carbs and calories. Post-meal guilt drives families away from regular dining out - destroying repeat footfall and investor returns.

Millets Feel Old-Fashioned

Perceived as traditional, plain and unsuitable for modern everyday dining. The nutrition is undeniable - but the experience has been entirely missing. Until now.

Consumers need a better everyday dining solution

Food that is healthy, delicious, modern and made for daily family life.

See the Millet Plaza Answer
The Market Opportunity

The White Space Nobody Has Claimed

Millet Plaza occupies the most scalable gap in Indian family dining - where trust, taste, nutrition and experience come together for the first time.

4×
More daily revenue occasions vs. single-daypart restaurants - breakfast, lunch, snacks & dinner
Zero
Organised, brand-led competition in conscious all-day millet family dining across India
↑
Rising urban family demand for cleaner, trustworthy, millet-forward everyday restaurants

Unorganised Local Eateries

High trust at low price - but limited hygiene, variety and experience. Families outgrow them as their aspirations rise.

Fine Dining Restaurants

High experience but too expensive and formal for everyday family dining. Low frequency, low repeat - not scalable.

Health Cafes

Focus on wellness but limited to niche urban audiences with low family appeal and very poor repeat dining frequency.

Millet Plaza — The White Space

Conscious & nutritious. High ambience & experience. Family trusted. All-day revenue. Everyday affordability. This is the gap we own - and nobody else is here.

The Millet Plaza Answer

Familiar Indian Food.
Upgraded with Millets.

A trusted all-day family restaurant built for conscious everyday eating. Not fine dining. Not diet food. A scalable family restaurant with a premium touch and genuine daily repeat.

All-Day Menu Architecture
Breakfast
Wholesome Starts
Tiffin
Mid-Day Meals
Meals
Family Thalis
Specials
Millet Creations
Snacks
Mindful Bites
Dinner
Comforting & Light
Beverages
Refreshing Drinks
Packaged
Take-Home Goodness

"Not Fine Dining. Not Diet Food. A scalable family restaurant with a premium touch and daily repeat - built for everyday usage, not occasional indulgence."

1

Familiar Taste. Better Ingredients.

Loved Indian flavours from breakfast to dinner - every dish reimagined with millets, natural grains and quality ingredients. Same great taste. Better for you. Trusted by every generation.

2

All-Day Revenue. Every Single Day.

Four dayparts - breakfast, tiffin, lunch/snacks and dinner - means stronger ticket size, higher footfall frequency and diversified daily billing. Nine distinct revenue streams from one restaurant model.

3

Modern Experience. Family Trust.

Warm contemporary spaces with live counters, fast service and hygienic open kitchens. Built to turn conscious eating into a trusted everyday family outing. Safe, clean and consistent quality for all ages.

4

Scalable. Sustainable. Profitable.

Central kitchen backbone, standardised recipes, proven operating playbooks and supply efficiency across all locations. A restaurant model designed for repeat use and total operational control - without the risk of traditional restaurant ownership.

Not This. Not That. This.

The Exact Gap
Millet Plaza Fills

Millet Plaza occupies the most scalable gap in Indian family dining - trusted all-day family restaurant + conscious food + modern ambience.

❌ What exists today

-Health cafes - wellness but niche, no family appeal
-Local eateries - trust but limited hygiene & experience
-Fine dining - premium but not everyday-affordable
-QSR chains - fast but processed, no nutrition story
-No all-day millet-first family restaurant exists
→

✦ Millet Plaza's White Space

✦Conscious & nutritious - millet-first every dish
✦High ambience - warm, modern, welcoming interiors
✦Family trusted - safe for all ages, all generations
✦All-day dining - four revenue dayparts, every day
✦Everyday affordable - high repeat, high loyalty
Everyday Repeat
All-day occasions that drive habitual visits. Breakfast, lunch, snacks, dinner - 365 days a year.
Family Trust
Safe, wholesome millet-first meals loved by every generation - grandparents to toddlers.
Conscious Eating
Millet-first menu that nourishes and delights. Guilt-free dining without sacrificing flavour.
Modern Experience
Warm contemporary spaces with live counters and fast service - premium yet accessible.
Investment Formats

Two FICO Formats.
One Proven System.

Two entry points for India's conscious all-day dining opportunity. You invest. Millet Plaza / EBG Group builds, launches and operates. You earn and track through a live dashboard.

How the FICO Model Works
1

You invest in the Millet Plaza FICO model

2

Brand builds & launches the outlet end-to-end

3

Millet Plaza / EBG operates for consistency & scale

4

You track via real-time investor dashboard

5

You earn monthly based on outlet performance

Format 1 · 2,000 sq ft
Restaurant
High-street & dense neighbourhoods
₹ 1 Cr  approx.
✦ Compact all-day dining model
✦ High-street & dense neighbourhoods
✦ Efficient layout, faster rollout
✦ Balanced dine-in + delivery revenue
✦ Neighbourhood repeat business
Best for: Busy high streets, residential corridors,
urban family catchments
★ Flagship
Format 2 · 3,000 sq ft
Flagship Restaurant
Destination zones & major corridors
₹ 1.5 Cr  approx.
✦ Larger seating, stronger family dining
✦ Events, celebrations & group occasions
✦ Premium visibility & destination value
✦ Higher revenue ceiling, stronger brand recall
✦ Premium city presence & marquee appeal
Best for: Destination zones, major corridors, larger neighbourhood hubs & family-led catchments
2%
Monthly Minimum
Participation Payout
- guaranteed
or whichever
is higher
10%
Revenue Share on
Monthly Outlet
Performance
Why Franchisees Have Comfort

A Company-Operated System Built for
Investor Peace of Mind

Central Kitchen Support

Standardised recipes, quality control and supply efficiency across all locations. Zero compromise on taste or hygiene.

Staffing & Training

Team recruited, trained and managed by Millet Plaza experts. Minimal HR burden on the investor - ever.

Hygiene Audit & Brand Governance

Operational discipline, hygiene audits and brand control create consistent quality and investor confidence.

POS / ERP Live Dashboard

Complete transparency with real-time sales, performance and payout data access via your investor dashboard 24/7.

Packaged Counter Revenue

High-margin counter retail - Millet Mix, Multi-Millet Atta - creates an additional passive income stream in-outlet.

Repeatable Operating Systems

Proven playbooks, Native Touch recipes and EBG business execution - enabling scale with complete operational control.

First-Wave Opportunity

Own the First Wave of India's
Conscious Dining Movement

Premium family dining. Daily demand. Company-operated model. Limited high-priority markets available now.

Request Your Franchise Investment Kit

Complete the form below. Our franchise team will reach out within 24 hours with full details, financials and next steps.

No spam. No sales pressure. By submitting, you consent to be contacted by the Millet Plaza franchise team.

₹1 Cr – ₹1.5 Cr formats · Company-operated model · Selective locations only
Powered by EBG Group · Native Touch by Millet Plaza